Privacy policy

How Swift Cars Herts Ltd collects, uses and protects your personal data. Last updated 2026-11-10.

Who we are

Swift Cars is a trading name of Swift Cars Herts Ltd (company no. 16641568), Hubspace, Works Road, Letchworth Garden City, SG6 1GJ. We are the controller of the personal data described here. Contact us about your data at bookings@swift-cars.uk or on 01462 701 701.

What we collect

  • Booking details: your name, phone number, email address, pickup and drop-off addresses, journey times, flight numbers and any notes you give us.
  • Payment details: card payments are handled by our booking system's payment provider. We do not store full card numbers.
  • Location: if you allow it, the Swift Cars app uses your phone's location to set your pickup point and show your driver where you are. See app location below.
  • Booking requests: if you use the request form on this website, your message and contact details are emailed to us so we can reply. The website does not store them.
  • Calls and messages: records of calls, texts and emails with us, so we can handle your booking and any questions.
  • Website use: if you accept cookies, how you use this website and which ad brought you here. See cookies below.

Why we use it, and our legal basis

  • To carry out your journey, including sending booking confirmations and driver updates by text or email. Legal basis: performing our contract with you.
  • To meet our legal duties as a licensed private hire operator, and for tax and accounting. Legal basis: legal obligation.
  • To run and improve our service, handle complaints and lost property, and keep our drivers and passengers safe. Legal basis: our legitimate interests.
  • To measure our website and advertising, only if you accept cookies. Legal basis: your consent.
  • To send you offers, only if you have agreed to receive them. You can opt out at any time. Legal basis: your consent.

Who we share it with

We only share your data with companies that help us run the service, under contracts that protect it:

  • Cab9, our booking and dispatch system and the Swift Cars app.
  • Our drivers, who see the details needed to complete your journey.
  • Text message and email providers that send booking confirmations and updates.
  • Google, for website analytics and advertising measurement, if you accept cookies.
  • Cloudflare, which hosts this website and checks the request form for spam (Turnstile).
  • Resend, which delivers request-form emails to us and your acknowledgement email to you.

We may also share data with the police, the licensing authority or other public bodies where the law requires it. We never sell your data.

Some providers may process data outside the UK. Where they do, we make sure appropriate safeguards are in place, such as UK-approved contract clauses.

How long we keep it

We keep booking and journey records for as long as our private hire operator licence and tax law require, normally up to six years. Website analytics data is kept for up to 14 months. We delete or anonymise data when we no longer need it.

App location

When you log in, the Swift Cars app asks permission to use your location through GPS and Wi-Fi. We use it to set your pickup point and direct your driver to you. You can choose:

  • Allow while using the app: location is used while the app is open or a trip is in progress.
  • Allow all the time: location may also be used in the background while you are logged in. On Android you will see a notification when this happens.
  • Don't allow: you enter pickup and drop-off addresses yourself. Your driver's location during the trip is still linked to your booking.

You can change this at any time in your phone's settings.

Cookies

This website only sets cookies to measure how it is used and how our Google ads perform if you click Accept. If you click Reject, or make no choice, we do not set those cookies. Google may still receive basic, cookieless information that cannot identify you, so we can count visits overall. The booking form is provided by Cab9 and may use its own cookies to make the booking work.

Your rights

You can ask to see the data we hold about you, correct it, delete it, restrict or object to how we use it, or receive a copy to take elsewhere. Where we rely on consent, you can withdraw it at any time. Email bookings@swift-cars.uk and we will reply within one month. There is no charge.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

Changes to this policy

We will update this page if anything changes, and show the date at the top.

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